*Nigeria Based
We are looking for a versatile, sharp, systems-minded All-Round Marketer who can bridge the gap between creative storytelling, performance analytics, and execution.
At Drifter, we build real-world social impact, story engines, and scalable growth systems. If you know how to write tight copy, manage multi-channel campaigns, analyze conversion loops, and ship work fast without waiting for permission, you’ll thrive here.
What You’ll Do
- Content & Storytelling: Draft high-converting copy across landing pages, campaign emails, newsletter editions, and long-form impact stories.
- Growth & Acquisition: Test and scale multi-channel user acquisition strategies (organic content, social channels, newsletters, and targeted campaigns).
- Marketing Systems & Automation: Build and optimize email nurture flows, lead capture funnels, and CRM integrations (HubSpot/Make) to track pipeline conversion.
- Data & Feedback Loops: Analyze performance metrics across touchpoints, cut through surface-level vanity metrics, and double down on actionable ROI.
- Project Execution: Coordinate campaign launches from concept to rollout alongside creative directors, writers, and technical builders.
Who You Are
- T-Shaped Marketer: You have broad knowledge across growth, distribution, copy, and tech, with deep strength in at least two of those areas.
- Writer First: You write directly and clearly. You know how to communicate value without reliance on marketing buzzwords.
- Data-Informed, Not Data-Paralyzed: You let real numbers guide your decisions, but you don’t stall execution waiting for “perfect” datasets.
- Autonomous Builder: You take ownership of campaigns end-to-end—from initial idea to execution, tracking, and post-launch optimization.
Nice to Haves
- Familiarity with WordPress, Elementor, and basic HTML/CSS custom components.
- Experience setting up webhooks or automation tools (Make.com, Zapier, HubSpot).
- Background or strong interest in social impact, community mental health, or media systems.
Drifter is an equal opportunity builder. We value proof of craft, clear thinking, and executed projects over formal credentials.