3 Mistakes Artists Make in Music Marketing is a practical case study designed to save you years of trial and error.
Over the past 5 years, Drifter has worked on campaigns with both global players like Sony Music and Believe, and independent artists building from scratch.
In that time, we’ve seen what works, what fails, and what actually creates lasting growth.
Inside this guide, you’ll discover:
- Why chasing streams often leads to dead ends.
- How to avoid wasting money on ads and boosts
- The overlooked opportunities beyond streaming.
We also share practical frameworks and benchmarks we use in our own campaigns, including playlist vetting, funnel planning, and content strategies that extend a release far beyond launch week.
This case study will help you see the bigger picture, avoid costly mistakes, and invest your energy where it really counts.
